Wyndham Destinations
Wyndham DESTINATIONS
BRAND LANDING Pages, Email series
In my most recent role as Senior Design Manager at Wyndham Hotels & Resorts, I was the lead on the digital marketing design team developing and executing digital experiences and campaign creative across Wyndham’s 21 hotel brands and brand loyalty program, as well as providing creative support for Wyndham Destinations–Wyndham’s vacation rental division.
During my time there I worked on countless landing pages across the portfolio utilizing, maintaining and expanding brand styles and design systems. On one of my favorite projects, Wyndham Destinations tasked me with creating brand pages to drive awareness for Club Wyndham, Worldmark by Wyndham, Shell Vacation Club and Margaritaville Vacation Club–four brands under the Wyndham Vacation Rentals umbrella to be cross-sold on the Wyndham Hotels & Resorts site.
Working closely with the Wyndham Destinations brand and UX lead, I designed a main landing and individual brand pages leveraging a flexible, responsive global component library powered by AEM, translating the established brand styles for digital use, and curating visual site content.
In addition I re-designed the main email templates templates for Wyndham Vacation Resorts to cross-sell their inventory monthly providing exclusive discounts and promotional offers to Wyndham Rewards members.
