Anna Sui
April 2021
Recent spec work–email creative announcing the SS21 collection which I put together as a sample design task as part of the interview process for an in-house role with Anna Sui.
With the samples of email creative, I selected two Instagram influencers that were aligned aesthetically with the brand that I felt would work beautifully in a promotional campaign.
The dreamy video for the collection conjured imagery of models at a bohemian spring picnic. My promo concept was to leverage the two influencers to create their own SS21 inspired picnic photoshoots, wearing select pieces of the collection to be shared on social channels, in email, on site and possibly even host an actual pop-up picnic.