Wyndham Rewards
Wyndham Rewards
Email series
In my most recent role as Senior Design Manager at Wyndham Hotels & Resorts, I led the digital marketing design team executing campaigns across a portfolio of 21 hotel brands as well as the Wyndham Rewards loyalty program.
As email design was brought in-house, I led the re-design for the Wyndham Rewards email series, providing a much needed facelift streamlining the design with a clean more sophisticated feel and incorporating best practices and targeted dynamic content. Below are the three main email templates in the series, a promotional email featuring seasonal sales, special rates and offers, a monthly e-statement–which included upcoming reservations and trip inspiration and an email template dedicated to featuring different partners like Doordash–all sent on a monthly basis. Post-launch, one of May 2019 summer promotional email sends generated an all-time high revenue of $478K.
